Positively English
Posted on September 30, 2009 by glyn


Bombadier beer has got a cracking new 'Positively English' ad campaign based on the official icons of Englishness promoted via the government's Icons Online initiative. They've got sponsorship from English Heritage (a normally aloof and snooty mob so far as this blogger can tell) to be their 'official beer' and have worked up various icons into fake coats of arms. If you're outside the UK they'll not all be familiar - but they resonate a lot with Brits. On this version (there are three in all) you can spot Punch and Judy - and they look even better on the large street posters. So what's stopping you? Buy a beer and drink to Mr. Punch's health.

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October 02, 2009 Simon Talbot wrote:

Hi Glyn,

Yes it´s funny, despite all of the breastbeating about the ´´loss of our national identity´´ people can still come up with quite potent national symbols which people recognize and love. And not just English people.

Here in Madrid young people think English symbols - Guardsmen, Black Cabs, Red Telephone Boxes and the like - are very cool indeed. And you see far more Union Jacks on T- Shirts than you would ever find in a month of Sundays in Brum or Manchester.

I can´t get Bombardier here and the sight of the ad is bringing back lovely memories of boozy afternoons in the old style Victorian boozers of Wigan, Lancs!

Cheers,

Simon.

September 30, 2009 glyn wrote:

Yes. Standing with foot on teapot and holding a furled umbrella. Dressed as Queen Elizabeth is the late Les Dawson a much beloved variety comedian who also performed (minus his false teeth) as a stereotypical Northern gossiping housewife/battleaxe. The dogs are a bulldog and a greyhound (or maybe it's a whippet) with the former holding the ubiquitous string of sausages. It's a truly brilliant concept to sell English heritage using English humour.

September 30, 2009 profreshwater wrote:

Is that Queen Victoria as Robin Hood? Hilarious!

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